Famous Idaho Potato Bowl Partners with St. Luke’s to Establish Inaugural FitOne Family Field Day


Famous Idaho Potato Bowl to Participate at Annual FitOne Expo

Boise, Idaho, September 24, 2015 – The Famous Idaho Potato Bowl today announced a partnership with St. Luke’s to create the FitOne Family Day, a new, family-oriented event that will take place the morning of this year’s Famous Idaho Potato Bowl. Hosted inside the Caven Williams Sports Complex next to Albertson’s Stadium, the FitOne Family Field day will cater to audiences of every age with a variety of “combine” type events, hosted lunch and souvenirs for all attendees. FitOne Family Field Day doors will open at 10:30 a.m., three hours before the 1:30 p.m. MST kick off of the Famous Idaho Potato Bowl on Tuesday, December 22.

The FitOne Family Field Day is being formally announced at the St. Luke’s FitOne Healthy Living Expo on September 24-25 at the Boise Centre. Tickets will be available via the attached link. The $24 FitOne Family Day ticket includes a ticket to the Bowl game, lunch, and awards for the participants, as well as a souvenir of the event for each attendee.

“St. Luke’s is proud to partner with the Famous Idaho Potato Bowl to establish the inaugural FitOne Family Field Day,” said Heather Hill, director of FitOne at St. Luke’s. “FitOne Family Field Day is focused on creating a family-oriented event promoting healthier communities through fun, active living. We are excited to engage with the fans and families, and create lasting memories through a fun and unique experience.”

Catering to kids of all ages, FitOne Family Field Day will offer a variety of events, ranging from a 20 and 40-yard dash and FitOne Hop Scotch to individual tests that include a football toss and vertical jump. To support the event and help create a collegiate experience, mascots from the two football teams, as well as from local businesses will also be on hand to meet the children and cheer the participants on as they compete.

The Famous Idaho Potato Bowl’s Executive Director, Kevin McDonald commented, “We are always exploring ways to create a more positive experience for our fans on game day. We believe that our partnership with St Luke’s and the FitOne organization is unique to the Idaho community and this year’s bowl contests. We are looking to deliver a great atmosphere and one that has families engaged in fun activities from the moment they walk through the doors of the FitOne Family Field day until they exit the stadium at the conclusion of the Famous Idaho Potato Bowl.”

About FitOne
FitOne is produced and sponsored by St. Luke’s Health System, Idaho’s only community owned health system. The FitOne Family 5K, 10K and Half Marathon is the largest run/walk event held in September each year in Boise, Idaho; and with new programs like FitOne Family Field Day, FitOne continues to evolve as a year-round platform providing resources and opportunities to support active, healthy living 365 days a year. Key sponsors of the September event are KTVB, Townsquare Media, Idaho Dairy Council, KeyBank, SelectHealth, Albertsons, and the Idaho Statesman. To learn more about FitOne, visit FitOneBoise.org.

ESPN Events
ESPN Events, a division of ESPN, owns and operates a large portfolio of collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games; 13 college bowl games, 10 college basketball events and two college award shows, which accounts for approximately 250-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Boca Raton, Boise, Birmingham, Dallas-Fort Worth, Albuquerque, St. Petersburg and Las Vegas, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

ESPN Events also manages the Big 12 Corporate Partner Program.

Collegiate Football
AdvoCare Texas Kickoff (Houston); AdvoCare V100 Texas Bowl (Houston); Birmingham Bowl (Alabama); Boca Raton Bowl (Florida); Celebration Bowl (Atlanta); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Hawai’i Bowl (Honolulu); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Orlando Kickoff (Florida); Popeyes Bahamas Bowl (Nassau); Raycom Media Camellia Bowl (Montgomery, Ala.); Royal Purple Las Vegas Bowl (Nevada); St. Petersburg Bowl (Florida); The Home Depot College Football Awards (Atlanta) and Zaxby’s Heart of Dallas Bowl (Dallas-Fort Worth)

Collegiate Basketball
AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); Armed Forces Classic (Marine Corps Base Camp Smedley D. Butler, Okinawa, Japan); DIRECTV Wooden Legacy (Orange County, Calif.); College Basketball Awards Presented by Wendy’s (Los Angeles); Gildan Charleston Classic (South Carolina); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s Classic Presented by Corona (New York City); Jimmy V Women’s Classic Presented by Corona (Hartford/Storrs, Conn.); NIT Season Tip-Off (Brooklyn, N.Y.); Puerto Rico Tip-Off (San Juan) and State Farm Champions Classic (Chicago) For more information, visit the official website, Facebook, Twitter or YouTube pages. -30- ESPN Media Contact: Rachel Margolis Siegal at 860-766-2798 or [email protected] Famous Idaho Potato Bowl Media Contact: Michelle Railsback at 208-949- 1037 or [email protected]