The Famous Idaho Potato Bowl, formerly the Humanitarian Bowl, has a strong history of giving back to the community since its inception in 1997. Throughout the years, with different sponsors, the Bowl’s mission – to recognize the positive impact teams, coaches and student-athletes have in their communities and their leadership roles in promoting humanitarian efforts – has remained unchanged.
Beyond the game on the field, the Famous Idaho Potato Bowl’s goal is to positively impact the Treasure Valley, the City of Boise and the State of Idaho. The Bowl has a lean staff of two full-time members, but a dynamic board of directors and council comprised of business and community leaders. During the timeframe of the Bowl, the number of volunteers grows to more than 200 – all focused on coordinating the most entertaining match-up possible while supporting the community.
Every year, the Bowl provides the platform for several important events to inspire the positive impact of an athlete’s humanitarian efforts, including:
THE NATIONAL FOOTBALL FOUNDATION AWARDS
The National Football Foundation Southern Idaho Chapter annually sponsors a dinner that recognizes high school and college scholar athletes of their commitment to academics, community service and play on the field. The Bowl provides funding and attends festivities.
ALBERTSONS TACKLE HUNGER
The bowl partners with Albertsons, Feeding Children Everywhere, and the Idaho Food Bank where the teams package meals healthy meals for the food insecure in the Treasure Valley. Each year over 40,000 meals are donated to the Idaho Food Bank.
The Famous Idaho Potato Bowl honors a player from each team for exemplary community service and leadership efforts. The head coach selects one student-athlete that best represents these qualities on and off the field.
On the morning before the Bowl, the Southern Idaho FCA provides a breakfast for participating team delegations and the general public. Participants are treated to inspirational speeches from former college and pro athletes.
FITONE FAMILY FIELD DAY
New this year is the Bowl’s partnership with St. Luke’s through the FitOne Family Field Day. The FitOne Family Field Day is a free event for ticket holders. Hosted at the Caven Williams Sports Complex next to Albertsons Stadium, FitOne Family Field Day will offer a variety of events, ranging from 20- and 40-yard dash events and FitOne Hopscotch to individual contests including a football toss and vertical jump. Participants will receive lunch, awards and souvenirs.
Each year, the Bowl generated over $1 million in economic impact to Boise and surrounding communities through the following categories:
USE OF ALBERTSONS STADIUM
Including rental and contracted services such as parking attendants, maintenance, concessions and security – Approximately 150 Albertsons stadium employees and contract workers are needed on the day of the Bowl.
TEAM LODGING, RESTAURANTS AND ACTIVITIES
Total team delegations from two teams – including players, coaches, school officials, spouses, cheerleaders and band members, vary from 400-500. Delegations pay for lodging, with team meals and activities – such as the team winter sports day and bowling charity event – funded by the Bowl and coordinated through local businesses.
Tents, heat lamps, televisions, electricity and catered food for approximately 2,000 fans in Tent Village each year. These services are provided by area companies.
COMMEMORATIVE TEAM GIFTS
Each year, the Bowl provides locally-procured souvenir items for players, including clothing and electronics with gifting guidelines determined by the NCAA.
The Bowl provides funding for marketing, advertising and promotion of game activities and ticket sales through local agencies.
FAN LODGING, FOOD AND SOUVENIRS
The Bowl averages 26,000 fans per year and a portion of these out-of-area fans secure lodging, meals and souvenirs with the majority purchasing game day food from stadium vendors.
The Famous Idaho Potato Bowl proceeds provide tickets and contributions to Idaho charities that include the United Way, Optimist Youth Football, Big Brothers Big Sisters, the Boise School District, Treasure Valley YMCA, Boys and Girls Clubs, Girl Scouts, and Armed Forces personnel.
The Famous Idaho Potato BOWL for Charity generates over $1,400 lbs. of potatoes and 800 lbs. of beef that are donated to four participating charities.In conjunction with the Idaho Growers and Shippers Association, over 80,000 potatoes will be donated to Idaho Food Banks in Southern Idaho.
The Bowl funds activities such as the Optimist Youth Football 7 vs. 7 Passing Tournament, the Optimist Youth Football equipment fund and provides trophies for youth bowl participants.
Beyond the tangible benefits of coordinating a Bowl that attracts nearly 500 participants and 26,000 fans, the Bowl provides a national showcase for the teams and the region:
ESPN television provides a national showcase for the City of Boise, Boise State University and the teams involved from Idaho. Last year, the City of Boise was mentioned 32 times during the broadcast and received 19 seconds of legible exposure time for an impressions value of $322,000 based on ad equivalency. In addition Boise State University, received 6 mentions and 15 minutes of legible exposure time for an impressions value of $918,000. The average impressions value for a team participating in the game is approximately $1.3 million. Source: Joyce Julius & Associates
As one of only 35 national bowl games in 31 cities, the Famous Idaho Potato Bowl receives widespread news coverage. The change in title sponsorship to the Famous Idaho Potato Bowl resulted in 373 media placements and an audience of 159 million for a market value of $117,000 according to PR agency Evans Hardy & Young.