The Famous Idaho Potato Bowl, formerly the Humanitarian Bowl, has a strong history of giving back to the community since its inception in 1997. Throughout the years, with different sponsors, the Bowl’s mission – to recognize the positive impact teams, coaches and student-athletes have in their communities and their leadership roles in promoting humanitarian efforts – has remained unchanged.
Beyond the game on the field, the Famous Idaho Potato Bowl’s goal is to positively impact the Treasure Valley, the City of Boise and the State of Idaho. The Bowl has a lean staff of three full-time members, but a dynamic board of directors and council comprised of business and community leaders. During the timeframe of the Bowl, the number of volunteers grows to more than 200 – all focused on coordinating the most entertaining match-up possible while supporting the community.
Every year, the Bowl provides the platform for several important events to inspire the positive impact of an athlete’s humanitarian efforts, including:
FCA Breakfast On the morning before the Bowl, the Southern Idaho FCA provides a breakfast for participating team delegations and the general public. Participants are treated to inspirational speeches from former college and pro athletes.
FitOne Family Field Day New this year is the Bowl’s partnership with St. Luke’s through the FitOne Family Field Day. The FitOne Family Field Day is a free event for ticket holders. Hosted at the Caven Williams Sports Complex next to Albertsons Stadium, FitOne Family Field Day will offer a variety of events, ranging from 20- and 40-yard dash events and FitOne Hopscotch to individual contests including a football toss and vertical jump. Participants will receive lunch, awards and souvenirs.
Each year, the Bowl generated over $1 million in economic impact to Boise and surrounding communities through the following categories:
Use of Albertsons Stadium including rental and contracted services such as parking attendants, maintenance, concessions and security – Approximately 150 Albertsons stadium employees and contract workers are needed on the day of the Bowl.
Beyond the tangible benefits of coordinating a Bowl that attracts nearly 500 participants and 26,000 fans, the Bowl provides a national showcase for the teams and the region: