Famous Idaho Potato Bowl Extends Title Sponsorship Agreement with Idaho Potato Commission

Oct. 28, 2019 / For Immediate Release

BOISE, Idaho – The Idaho Potato Commission (IPC) agreed to a two-year extension for the naming rights to the Famous Idaho Potato Bowl, extending through 2023. The IPC has been the title sponsor of the nation’s northernmost Bowl since 2011.

The game, played annually since 1997, takes place at Albertsons Stadium on the campus of Boise State University. The 23rd Famous Idaho Potato Bowl will take place after the new year, with kickoff slated for Friday, Jan. 3, 2020, at 1:30 p.m. MT. The game will be televised on ESPN for the 12th straight year.

“We are excited to continue our relationship with the Idaho Potato Commission,” said Kevin McDonald, executive director of the Famous Idaho Potato Bowl. “There could not be a more fitting title sponsor for this bowl game. We have built a strong relationship with the IPC over the last eight years,  and look forward to many more.”

“Our partnership with the Famous Idaho Potato Bowl has proven to be incredibly beneficial for the entire Idaho potato industry,” said Frank Muir, President & CEO of the Idaho Potato Commission. “It is an unmatched opportunity to support Idaho’s most important agricultural crop, which generates more than $4.5 billion in annual revenue and employs more than 30,000 people. Continuing our relationship with the Famous Idaho Potato Bowl was an easy decision and we look forward to being a part of college football’s bowl season for years to come.”

The Famous Idaho Potato Bowl ranks alongside some of the most recognizable bowls in the country as a game that pays tribute to its state’s top agricultural export. The Orange Bowl, Sugar Bowl and Cotton Bowl all took their namesakes from products critical to their respective state’s economic health. Idaho has been the nation’s largest producer of potatoes every year since 1957. The “Famous Potato” slogan was initiated by the IPC and added to the state’s license plates in 1948.

Through the extended partnership, the Bowl will be featured prominently in national and regional marketing campaigns conducted by the IPC. The popular Big Idaho Potato Truck will once again be front and center at this year’s game. Through its charitable program, “A Big Helping,” the Truck will be making a donation to RODS, a non-profit that finds homes in the U.S. for children in other countries who have Down syndrome. The Truck has served as the main attraction at several high-profile events in 2017, including the Pro Football Hall of Fame Parade and the NASCAR race at Pocono Raceway.

About the Idaho Potato Commission

Established in 1937, the IPC is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil gives Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.

ESPN Events

ESPN Events, a division of ESPN, owns and operates a large portfolio of 35 collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games, the FCS opening-weekend game, 16 college bowl games, 11 college basketball events, a college softball event, an esports event and two college award shows, which accounts for approximately 375-plus hours of live programming, reaches almost 64 million viewers and attracts over 800,000 attendees each year. With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and Tampa, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

For more information, visit the official websiteFacebookTwitter or YouTube pages.

Famous Idaho Potato Bowl Media Contact: Mike Walsh at 208-921-7396 or [email protected]

ESPN Media Contact: Anna Negron at 860-766-2233 or [email protected]; @ItsAnnaNegron